who we are
Campfire is an analytics collective specializing in digital data collection, synthesis, and activation. Analysts, marketers, engineers: together we're experts in architecting systems, operationalizing data, and driving insight. Our mission is to build sustainable analytics solutions for companies large and small - solutions that are flexible, scalable, and easy for your teams to maintain over time.
We were one of Seattle Business Magazine’s 100 Best Companies to Work For in 2021
We are supporters of organizations who believe in the causes we do.
The Campfire Rule
The "Campfire Rule" is to always leave a site in better condition than you found it. We do the same for every Campfire client, promising to end each project with your team better equipped to keep the fire going. This promise means we take a different approach than other analytics consulting firms. We teach through co-creation, build analytics programs with and for your teams, and provide documentation that will serve as a map when you’re ready to continue the journey on your own.
We don't believe in vendor lock-in. We believe in enablement. In fact, that's the whole reason we started Campfire Analytics - to prove that a different business model is possible for a professional services company, one that develops capability instead of dependency.
This vision extends beyond our service offering into the structure of our organization itself. Campfire Analytics practices holocracy, not hierarchy - because people are more than just the job they have. We share our profits with every employee, because it's the right thing to do. Every decision we make is guided by four simple principles:
PEOPLE OVER PROFIT
PROGRESS OVER PERFECTION
HUMILITY OVER HEROICS
SUSTAINABILITY OVER SHORT-TERM GAIN
Campfire clients span the spectrum of roles, industries, and regions. One thing they all have in common: they know the power of data, but need help lighting it up. Whether your business is a lean startup or a large enterprise, Campfire can help you build your analytics capabilities and accelerate your data projects - so you get more value, faster.
LEARN MORE ABOUT SPECIFIC SERVICES FOR:
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Modern marketing demands more than just a strong brand identity and compelling messaging. With near infinite targeting capabilities in digital media, it's no longer a competitive advantage to capture your customers' every behavior - it's the cost of entry. Whether you're B2B, B2C, eCommerce or CPG, Campfire Analytics can light up your customer data so you can know your audience better, measure the effectiveness of campaigns and content, and increase acquisition and retention rates, Our services for marketing clients include:
Marketing technology assessment
Measurement strategy
Web & mobile analytics
Customer segmentation
Conversion rate optimization
Marketing channel & campaign analysis
Attribution modeling
Dashboards and data visualization
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If your business is fortunate enough to have a team of full-time analysts, chances are they're under-resourced and overworked (hey, we've all been there). In some cases this is due to budget constraints or trouble finding talent in your local market. For others, it's just the reality of serving multiple stakeholders all hungry for insight. Campfire can enable analytics and business intelligence teams to do more with less, so your analytics program can accelerate and expand to meet demand. We build data infrastructure that reduces time required for data pulling and cleansing, augment your team for increased breadth, even train and develop skills required for greater output. Our services for analytics clients include:
Report automation
Analytics roadmapping
Data sourcing & enrichment
Data governance strategy
Analytics program development
Operational design & workforce planning
Analytics talent acquisition
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From CTOs to hands-on developers, Campfire can help technology professionals bridge the gap between software engineering and data engineering. Some of our clients are brilliant software developers, but lack in-depth experience with analytic platform deployments; others are simply too busy building products to have time to manage the systems for data collection and processing. Most share a common problem: they either don't have the data they need, or they don't trust the data they have. Here's how Campfire can help:
Data collection and tagging audit
Analytics platform architecture & implementation
Data architecture, pipeline development & ETL
UX testing & optimization
Tag management
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You don't have to be a large enterprise to be able to make decisions based on data. Campfire Analytics works with startups, small businesses, and non-profits who operate with lean teams and tight budgets. Perhaps in these environments more than any other, data has real and tangible power - the power to shape strategy, identify opportunity, and solve problems. But the pace of the business or its lack of resources can prevent innovators from wielding this power effectively. Campfire supports smaller firms with services that provide fast, easy access to the metrics that matter to you most - delivered in bite-sized projects that get you up and running in weeks, not months.
Google Analytics setup and configuration
Rapid-development reporting & dashboards
Measurement frameworks & KPI benchmarking
Analytics training and mentorship
OUR CLIENTS
Technology expertise
We fervently believe in helping our clients make the most of the tools they have. Which is why we don't resell any technology - instead, we try to maintain an objective perspective on the solutions that work best for specific scenarios. With over 3,500 technologies in the marketing landscape alone, it's impossible to list all the tools we've used to support our clients in doing more with their data. Below we've included those we use most often (as well the cloud computing and programming languages we specialize in).
Curious about our company? Tell us a little about yourself and what you're interested in by submitting the form below. A member of our team will get back to you shortly!
CAMPFIRE ANALYTICS
2910 1st Avenue South #200
Seattle, WA 98134
info@campfireanalytics.com